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Jobs regained position as CEO, and began a process to rebuild Apple's status, which included opening Apple's own retail stores in 2001, making numerous acquisitions of software companies to create a portfolio of software titles, and changing some of the hardware used in its computers.
It again saw success and returned to profitability.
It has been suggested that the combination of these three products were responsible for the creation of the desktop publishing market.
The Macintosh was particularly powerful in the desktop publishing market due to its advanced graphics capabilities, which had necessarily been built in to create the intuitive Macintosh GUI.
However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company.
Xerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares (800,000 split-adjusted shares) of Apple at the pre-IPO price of a share.Apple is the world's largest information technology company by revenue and the world's second-largest mobile phone manufacturer after Samsung. The company enjoys a high level of brand loyalty and has been repeatedly ranked as the world's most valuable brand.However, it receives significant criticism regarding the labor practices of its contractors, its environmental and business practices, including anti-competitive behavior, as well as the origins of source materials.In 1985, a power struggle developed between Jobs and CEO John Sculley, who had been hired two years earlier.The Apple board of directors instructed Sculley to "contain" Jobs and limit his ability to launch expensive forays into untested products.
A race broke out between the Lisa team and the Macintosh team over which product would ship first.